Google takes DoubleClick in deal worth $3.1B

This is covered sufficiently by others. New York Times coverage of Google’s Acquisition of DoubleClick is the best I’ve read from a major pub.

I made a bet (in September, just collected $50) that this was going to happen. It’ll be interesting to see if the deal gets through DOJ.  Once it does, if Google makes ad serving free I’ll take home another Grant. Bring it home to daddy.